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Primarily, because they allow us to provide you with the best shopping experience. We only use cookies or third-party tracking cookies (with your consent) to improve our services, to display relevant advertising or to obtain usage statistics. In this way, cookies help us constantly improve our services. Find out more in the settings or in our privacy information. Data protection information
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Marketing
We collect user journey data to show you relevant sponsored content about our products. For example, we use information from your previous purchases and interactions with the site. We may share this information and a customer identifier, such as device data, with third parties such as Facebook and Google. We use the following services on this site:
Facebook Pixel, Google Ads, Google Analytics, Google Analytics 4, Microsoft Bing
Personalisation
Based on your interactions with the site, your shopping preferences, and the brands you prefer, we can personalise the content that you see. For a personalised shopping experience, we recommend the following services:
Omniconvert, RTB House
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This data helps us to optimise your shopping experience, eliminate bugs, and test out new features and functions. It also helps us keep the overall focus on user experience on our site as well as analyse our shop for business-related issues. We use the following services:
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